There’s been a huge buzz the last few days about Old Spice and The Man Your Man Could Smell Like. This is absolutely deserved: Old Spice has essentially created the first guaranteed viral advertising video series ever, smartly targeting both internet celebrities with huge swaths of social media influence and regular unknown fans with personalized video responses, shot and posted often within an hour of the initial message on Twitter or Facebook.
While the Old Spice Guy was becoming the face of the company over the last year – and before this ridiculous advancement in awesome advertising – there was an incredible in-betweener series of ads for Old Spice Odor Blocker Body Wash, starring Terry Crews and created by Tim Heidecker and Eric Wareheim. Tim and Eric and Terry made ads that were over the top ridiculous. They also made the only bits of advertising that ever compelled me to try a specific product.
After seeing about seven ads as ridiculous as this one, I had to know. I had to know if Terry Crews was lying to me. Continue Reading »
